Thoughts

A curated collection of articles, insightful analyses, expert advice, and astute industry commentary from our accomplished team of creatives, thinkers, doers, and innovators at tda!

No match

Branding in digital is not just how you look. It is how people remember you.

Branding in digital is not just how you look. It is how people remember you.

Branding used to be a wee bit simpler. You had a logo, a strapline, a few colours and maybe a nice brochure. That was the brand. But digital has changed all of that.
February 2026 Campaigns We Loved!

February 2026 Campaigns We Loved!

Love, sport, and great marketing — February had it all. Here are tda!'s favourite campaign picks from across the industry this month, spotlighting work from Asda, Cadbury, and BBC Creative.
Why Data Is Still the Backbone of Modern Marketing

Why Data Is Still the Backbone of Modern Marketing

There’s a growing debate in marketing circles: is data still as important as it once was? Here are our thoughts!

Grok, put her in a bikini.

Grok, put her in a bikini.

The Grok “bikini prompt” controversy exposes deep issues on platform ownership and accountability. We explore why AI misuse is an owner responsibility, not just a user problem.
2026 Digital Design Trends

2026 Digital Design Trends

Here’s a look at four major design trends shaping 2026, and how leveraging these aesthetic and ethical priorities can create meaningful, memorable experiences for your audience.
December Marketing Campaigns we LOVED!

December Marketing Campaigns we LOVED!

Welcome to December and another round of tda!’s favourite campaign picks from across the marketing industry. This month, we’re spotlighting festive heavy-hitters from Waitrose, Spotify and Google.
Marketing Trends 2026

Marketing Trends 2026

Insight into the social media marketing trends influencing 2026, with a focus on platform evolution, content innovation, and audience-first brand strategies.
November Marketing Campaigns we LOVED!

November Marketing Campaigns we LOVED!

Welcome to another month of tda’s favourite campaign picks from the marketing industry! This month we are looking at John Lewis, Chat GPT & Google Pixel.
Get to know our content intern, Pippa!

Get to know our content intern, Pippa!

We sat down with Pippa, tda!’s new intern, to hear about her experience so far. After studying Physics and Business at Durham University, she’s now building a career in digital marketing.