Thoughts

A curated collection of articles, insightful analyses, expert advice, and astute industry commentary from our accomplished team of creatives, thinkers, doers, and innovators at tda!

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October 2025 Campaigns we LOVED!

November 3, 2025

Welcome to another month of tda’s favourite campaign picks from the marketing industry! This month we are looking at British Airways, McDonald’s and Burger King.

Rethinking Strategic Search: The impact of Artificial Intelligence

October 19, 2025

Artificial Intelligence (AI) is changing the way people search online and interact with brands...

September Marketing Campaigns we LOVED!

September 30, 2025

Welcome to another month of tda’s favourite campaign picks from the marketing industry! This month we are looking at Premier League, ALDI & Nike.

Social media is going dark: Welcome to the world of dark socials

September 26, 2025

Audiences are moving from public feeds to private chats and groups. Discover what “dark social” means and how brands can stay part of the conversation.

Speed Matters: Optimising Website Performance for Better User Experience

September 1, 2025

Discover why website speed is crucial for keeping visitors engaged and boosting conversions. Learn practical tips to optimise your site’s performance and deliver a seamless user experience in today’s fast-paced digital world.

August Marketing Campaigns we LOVED!

August 29, 2025

Welcome to another month of tda!'s favourite marketing campaigns: featuring IRN-BRU, GAP and Marine Conservation Society.

The Rise of Long-Form Content in a Short-Form World

August 13, 2025

Long-form content is making a comeback and deserves a place in your marketing strategy.

July Campaigns we LOVED!

July 31, 2025

Welcome to another month of tda’s favourite campaign picks from the marketing industry! This month we are looking at Alzheimerfonden x F1, Polaroid & Wimbledon.

June Marketing Campaigns we LOVED!

June 27, 2025

Welcome to another month of tda’s favourite campaign picks: Canva, Pepsi and Hinge.