Thoughts

A curated collection of articles, insightful analyses, expert advice, and astute industry commentary from our accomplished team of creatives, thinkers, doers, and innovators at tda!

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Grok, put her in a bikini.

Grok, put her in a bikini.

The Grok “bikini prompt” controversy exposes deep issues on platform ownership and accountability. We explore why AI misuse is an owner responsibility, not just a user problem.
2026 Digital Design Trends

2026 Digital Design Trends

Here’s a look at four major design trends shaping 2026, and how leveraging these aesthetic and ethical priorities can create meaningful, memorable experiences for your audience.
December Marketing Campaigns we LOVED!

December Marketing Campaigns we LOVED!

Welcome to December and another round of tda!’s favourite campaign picks from across the marketing industry. This month, we’re spotlighting festive heavy-hitters from Waitrose, Spotify and Google.
Marketing Trends 2026

Marketing Trends 2026

Insight into the social media marketing trends influencing 2026, with a focus on platform evolution, content innovation, and audience-first brand strategies.
November Marketing Campaigns we LOVED!

November Marketing Campaigns we LOVED!

Welcome to another month of tda’s favourite campaign picks from the marketing industry! This month we are looking at John Lewis, Chat GPT & Google Pixel.
Get to know our content intern, Pippa!

Get to know our content intern, Pippa!

We sat down with Pippa, tda!’s new intern, to hear about her experience so far. After studying Physics and Business at Durham University, she’s now building a career in digital marketing.
The Art of the Tin: Why Porto’s Sardine Packaging Is a Design Icon

The Art of the Tin: Why Porto’s Sardine Packaging Is a Design Icon

A weekend escape to Porto sparked an unexpected design obsession for our MD, Michael Salmon: sardine tins.
October 2025 Campaigns we LOVED!

October 2025 Campaigns we LOVED!

Welcome to another month of tda’s favourite campaign picks from the marketing industry! This month we are looking at British Airways, McDonald’s and Burger King.
Rethinking Strategic Search: The impact of Artificial Intelligence

Rethinking Strategic Search: The impact of Artificial Intelligence

Artificial Intelligence (AI) is changing the way people search online and interact with brands...