Thoughts

A curated collection of articles, insightful analyses, expert advice, and astute industry commentary from our accomplished team of creatives, thinkers, doers, and innovators at tda!

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May Campaigns we LOVED! - LEGO, Haribo & Decathlon

May Campaigns we LOVED! - LEGO, Haribo & Decathlon

Welcome to another month of tda’s favourite campaign picks from the marketing industry!

Designer Cafés: A Modern Take on the Lipstick Effect

Designer Cafés: A Modern Take on the Lipstick Effect

From the lipstick effect to little treat culture, discover how branded cafés are offering accessible indulgence and turning lattes into lifestyle moments.
April Campaigns we LOVED!

April Campaigns we LOVED!

Welcome to another month of tda’s favourite campaign picks from the marketing industry! This month we are looking at ON, Snapchat and Rhode x 818.
Sensory Marketing Explained: What It Is and Why It Works

Sensory Marketing Explained: What It Is and Why It Works

With countless options available both online and offline, influencing and attracting your potential customers is more challenging than ever. At some point, promoting price, colour range or other functional features just doesn’t cut it. So, how do you truly connect with your audience? One powerful answer: appeal to their senses.
February Campaigns we LOVED!

February Campaigns we LOVED!

Another month of tda’s favourite campaign picks from the marketing industry! This month we are looking at Dove, Burberry and ON.
AI-Assisted Design: How We Use AI in Our Creative Work

AI-Assisted Design: How We Use AI in Our Creative Work

AI-Assisted Design: How We Use AI in Our Creative Work
Top Campaigns and Social Media Trends of 2024: Memes, Trends, and Community Movements

Top Campaigns and Social Media Trends of 2024: Memes, Trends, and Community Movements

As we wrap up another year of creativity, innovation, and cultural moments, we’re reflecting on the campaigns and trends that defined 2024.
Digital Design in 2025: Emerging Trends to Watch

Digital Design in 2025: Emerging Trends to Watch

Here’s a look at the most exciting trends in digital design for 2025 and how they can create meaningful, memorable experiences for your audience.
October Campaigns we LOVED!

October Campaigns we LOVED!

Welcome to another month of tda’s favourite campaign picks from the marketing industry!