1. Zendaya is flying to space with ON
While Katy Perry recently ventured beyond our atmosphere with Blue Origin, Zendaya's cosmic journey sparked through film in her latest collaboration with Swiss running brand On. "Zone Dreamers" campaign features a fictional trailer directed by visual artist Nadia Lee Cohen and styled by Law Roach, with Zendaya leading a space mission that showcases custom-designed spacesuits and avant-garde jewelry from Chris Habana. "Zone Dreamers was such a joy to create," Zendaya shared, highlighting the campaign's themes of "courage, friendship and the kind of trust that gives you the freedom to step outside your comfort zone."
This first collaboration between Cohen and On deliberately blurs boundaries between fashion and fantasy while introducing two new products: the seamless Studio Knit Bodysuit and the low-profile Cloudzone sneaker. Alex Griffin, On's chief marketing officer, described how the campaign transforms movement into "a metaphor for confidence, connection and creative possibility," delivering its message through an imagined universe. We love everything ON do so much, that we’re featuring them for the third time!
2. Snapchat’s “Little Joys”
Snapchat's Little Joys: Real Connections campaign captures the authentic spirit that defines the platform these days. Featuring genuine "Snaps" from everyday users, the campaign showcases how these quick visual exchanges create meaningful moments between friends and family. This fresh installment builds naturally on their Christmas "Little Joys" campaign, highlighting how Snapchat transforms simple communication into something more personal.
Created alongside creative partners Weirdo and Undercover Arts, with brand collaborations including McDonald's, Tesco, and Lime, the campaign feels refreshingly honest. Rather than manufactured perfection, it celebrates those spontaneous shared moments that quietly strengthen relationships. As Harley Ilott, head of UK marketing at Snap Inc., notes, these exchanges are the "small threads of connection that make relationships stronger" — a simple truth at the heart of the platform. Rolling out across YouTube, Sky, and strategic outdoor placements, the campaign reminds us of the quiet joy found in sharing life's everyday moments with those who matter.
3. Coachella Marketing Win: 818 x Rhode
When industry powerhouses converge, they create more than marketing — they spark cultural significance. It was the case with the collaboration between Kendall Jenner's brand 818 and Hailey Bieber's Rhode in their innovative photo booth experience. The alliance transcended typical promotional tactics by tapping into the aspirational friendship narrative these influencers have cultivated through years in the public eye.
The activation brilliantly combined their complementary brand identities—sophisticated minimalism meets elevated leisure—into an interactive experience at music's premier desert festival. Participants engaged with a cleverly designed machine that dispensed both a hydrating lip product and a premium tequila sample, creating unprecedented demand and social visibility. This partnership really shows how celebrity-founded brands can create meaningful connections rather than mere transactions, establishing a new benchmark for influencer collaborations in the luxury lifestyle space.
