Welcome to another month of tda’s favourite campaign picks from the marketing industry! As August wraps up, we’re holding on to summer with campaigns that are bold, refreshing, and packed with emotion. In this issue, we spotlight Tom Daley’s partnership with RLSS UK and Malibu, Breast Cancer Now’s powerful new campaign, and a cheeky jab at Coca-Cola from DASH Water.
The 'Don't Drink and Dive' campaign
RLSS UK partners with Malibu and five-time Olympic medalist Tom Daley to launch the 'Don't Drink and Dive' campaign.
The 'Don’t Drink and Dive' campaign is an innovative effort to spark conversations about water safety and responsible drinking. With research showing that 1 in 4 drowning incidents in the UK are alcohol-related, the campaign addresses a serious issue with an engaging and creative approach. Timed perfectly around the Olympics, the campaign’s launch couldn’t be more fitting—and who better than Tom Daley to deliver the message?
Daley’s involvement, highlighted by his appearance in Brighton wearing exclusive knitwear, makes the message both memorable and impactful. We love how it blends vital information with style and humour, making it relatable while driving home a lifesaving message.
“I am alright’’ by Breast Cancer Now
The Breast Cancer Now campaign focuses on the powerful concept of the things left unsaid, encouraging more candid conversations about living with breast cancer. Through impactful posters, live-action social ads, and typographic videos, the campaign highlights the unspoken thoughts and struggles that people with breast cancer often face.
We love how it uses subtlety and stark imagery to convey the hidden emotions behind seemingly simple statements like “I’m alright” or “Mummy will be okay.” By gradually revealing the fuller, more vulnerable truths behind these words, the campaign deeply resonates and opens up space for real, honest dialogue. This approach not only raises awareness but also emphasises the importance of addressing difficult conversations that are often avoided.
A bash at Coca-Cola by DASH
Who doesn’t love a bold, cheeky, and refreshingly direct bash at Coke. By cleverly poking fun at Coca-Cola, DASH Water not only grabs attention but also drives home its message about healthier choices in a playful way. The clever billboard placement and tagline, "Finally a drink to feel good about," tap into the growing demand for cleaner alternatives while taking a confident stance against sugary and artificially sweetened beverages. It’s a smart, disruptive move that perfectly aligns with DASH’s brand ethos and connects with health-conscious consumers looking for something better.
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