Business momentum: conducting a digital creative agency

A conductor standing in front of office employees

Business Momentum

In the context of a digital creative agency like tda!, momentum can be likened to the tempo in an orchestra. Just as the tempo sets the pace and tone for each musical piece, business momentum establishes the pace at which projects advance, client relationships mature, and innovations occur.

Maintaining momentum is akin to ensuring that all sections of the orchestra - woodwinds, strings, brass, and percussion - are synchronised and contributing harmoniously.The conductor, in this case, the leadership team, must communicate effectively, set clear objectives, and maintain a focus on the larger composition while paying attention to each individual note or task.

To keep the tempo steady and the momentum strong:

  • Clear Communication: Just as a conductor uses a baton to guide the orchestra, clear internal and client communication is vital.
  • Consistent Performance Metrics: Use key performance indicators as your metronome to maintain the pace and assess whether you're moving in the right direction.
  • Regular Reviews: Hold regular 'rehearsals' or team meetings to evaluate performance, discuss new opportunities, and adjust strategies.
  • Improvise When Necessary: Just as musicians might add a little flourish to a piece, don’t be afraid to innovate and experiment to keep things interesting and add value.
  • Celebrate Wins: A standing ovation or applause fuels the musicians. Similarly, celebrating milestones fuels team morale and keeps the momentum going.
  • Continuous Learning: The best orchestras practice and improve relentlessly, and similarly, continuous training and skill updates are essential.

It takes many rehearsals to achieve a lovely harmony…and plenty of wrinkles on my forehead! However, when everything comes together nicely at tda!, it’s like music to my ears.