Welcome to another month of tda’s favourite campaign picks from the marketing industry! Summer creativity seems to be going off the charts as British Airways has introduced a new safety video inspired by Britain’s literary classics, Kylie Jenner’s Kylie Cosmetics teamed up with Crumbl Cookies for a fun pop-up event, and Jo Malone London has launched a delightful Orange Marmalade cologne to celebrate Paddington Bear.
British Airways Unveils Britain-Inspired Safety Video
Following one of the most original OOH campaigns earlier this year, British Airways, in collaboration with Uncommon Creative Studio, has released a brand-new safety video designed to captivate customers while delivering essential safety information.
Inspired by Britain’s famous period literature, this video stars 40 of BA’s amazing colleagues and has been created with the help of top British film talent. It’s not just a safety briefing; it’s a charming journey through British culture, bringing a touch of storytelling to the skies.
This delightful campaign will be available on British Airways’ long-haul flights starting August 1st. Now that we’ve seen it online, we also can’t wait to experience it as an ACTUAL safety briefing on board.
Kylie Jenner Kylie Cosmetics Pop-Up at Crumbl
Kylie Jenner’s beauty brand, Kylie Cosmetics, has teamed up with Crumbl Cookies for an exciting launch of their new Skin Tint Blurring Elixir. On July 24th, Crumbl’s West Hollywood store turned into a fun pop-up party where guests got to try the new elixir and enjoy some exclusive Kylie-themed cookies.
Guests enjoyed personalised consultations to find their perfect shade of the elixir and took home their choice. The Crumbl Cookies, with flavours like Confetti Cake Batter and Churro Con Leche, were an extra treat.
Why are we loving this? The first 100 people received a full-sized Skin Tint Blurring Elixir and a box of special Kylie-inspired Crumbl Cookies. Fans lined up for hours just for the chance to experience this sweet combo. What’s not to like?
Jo Malone London X Paddington
Jo Malone London has launched a delightful new fragrance to celebrate everyone’s favourite little British bear, Paddington! In their latest press release, Jo Malone London shared: “A tasty limited-edition collection from Jo Malone London and Paddington. Why? Just because we love Orange Marmalade.”
At the heart of this charming collection is a brand-new cologne inspired by Paddington’s beloved marmalade sandwiches. The Orange Marmalade cologne blends warm woods and zesty orange, creating a ‘golden fragrance’ that’s simply irresistible.
This campaign is a joyful celebration of British heritage, capturing Paddington’s personality and his values of kindness and generosity. And if we were to tell you that we’ve personally checked the fragrance, we can confirm—it truly smells like Orange Marmalade!
