Welcome to another month of tda’s favourite campaign picks from the marketing industry! As October comes to a close, we’re focusing on fresh autumn campaigns (and you won’t believe that none of them are Halloween-related!). In this issue, we’re loving WWF and Parkrun's tribute to the great outdoors for Mental Health Day, Zendaya and On’s authentic ad, and how Boots proved you don’t need fancy CGI to make an impact.
WWF and Parkrun Encourage the public to spend time outdoors
For World Mental Health Day, WWF and Parkrun teamed up to encourage people to connect with nature as a boost for mental well-being. Research from WWF and Uncommon Creative Studio found that spending just 20 minutes a day outside can have a really positive impact on mental health. WWF used a mix of prescription-style visuals alongside calming images of British landscapes, while Parkrun shared social and outdoor assets suggesting parkrun as a ‘prescribed’ activity for anyone looking to improve their mood.
Inspired by the Royal College of General Practitioners' findings on the benefits of outdoor exercise for treating anxiety and depression, this campaign feels incredibly relatable and accessible. We love how it highlights nature as a simple, daily antidote to stress, showing that small, intentional moments outside can really make a difference.
Zendaya and On launch a campaign highlighting the power of movement
Swiss sportswear brand On made waves in the footwear industry over the summer by announcing a multi-year partnership with Zendaya. She now serves as the face of the brand. Their first campaign, "Dream Together," explored how sport and movement unite people. Now, On and Zendaya return for the Fall/Winter 2024 season, centering on the theme of movement’s impact on well-being. In a series of videos shot in the Swiss Alps, near On's headquarters, Zendaya showcases the significance of new experiences through movement, exploration, and connection.
We love the execution of this campaign as it feels incredibly authentic and despite being a high-effort production it feels very organic and reminds of something that you’d expect from a good day-in-the-life or lifestyle kind of video on social. Zendaya's personal reflections add authenticity, emphasising how movement enriches her own life and encourages others to appreciate nature, explore new places, and make meaningful connections.
Making more room for beauty by Boots
Boots UK is expanding its beauty presence with a new out-of-home (OOH) campaign in partnership with VML and The Pharm, showcasing its wide range of products across Central London. Has Boots just shown that you don’t need CGI to pull off an effective campaign worth sharing on social media? Following its recent beauty expansion, the campaign features eye-catching, immersive 3D displays at key spots like Westfield White City, where a perfume bottle sprays “live,” along with multiple 3D billboards at London Waterloo and Oxford Circus.
By creating this sensory experience, Boots has proved that a well-executed activation can really make an impact and keep brands top of mind. We think this campaign definitely wins for OOH ads this October and reminds us that sometimes the best creative ideas are the ones rooted in reality.
Loved these campaigns?
Sign up to our newsletter to see more!
