Website review: strategies for modernising your online brand identity

Before and After of Brodies LLP website refresh showing a bold new look for the firm featuring video content

Ok, but why does it matter to me?

Nowadays your website serves as the online face of your business or personal brand. An outdated website can deter potential customers, hinder user experience, and ultimately harm your online reputation. To stay relevant and competitive, it's crucial to periodically revamp your website and modernize your online brand identity. But fear not! I’m here to dive into the exciting world of website revamping and explore strategies that will help you give your website a much-needed facelift, ultimately improving your online presence.

Before you start transforming your website, you need to understand what's wrong with the current setup. Ask yourself these questions:

  • Is the design visually appealing? A modern website should have a clean, attractive, and user-friendly design.
  • Is it mobile-friendly? With an increasing number of users accessing websites on mobile devices, responsive design is a must. See my post on responsive design here.
  • Is the content up to date? Outdated information can be a major turnoff for visitors. Information such as opening hours, product details, prices and services should be accurate.
  • Is it easy to navigate? User experience is paramount. Your website should be intuitive and easy to navigate.
  • How is the site's loading speed? Speed is the name of the game. Slow-loading websites can lead to high bounce rates after your users rage quit.

Brodies website hero highlight the get in touch call to action

  • Define Your Goals. Clearly define your goals for revamping your website. Are you looking to increase online sales, generate leads, or improve user engagement? Knowing your objectives will guide the revamping process and help you make informed decisions.
  • Revisit Your Brand Identity. Your website is an extension of your brand identity. To modernise your online presence effectively, consider revisiting and refining your brand identity. This may involve updating your logo, color scheme, typography, and overall branding elements to ensure consistency across all platforms.
  • Streamline the Design. A modern website design should be clean, minimalistic, and visually appealing.
    • Flat Design: Opt for a flat design that uses simple, two-dimensional elements, and avoids excessive use of shadows or gradients (Unless the brand guidelines dictate the use of these) .
    • Whitespace: Embrace whitespace to create a more spacious and uncluttered feel. It makes everything pop.
    • Typography: Choose modern and legible fonts that enhance readability.
    • Images and Videos: Use high-quality images and videos to engage users and convey your message effectively. (Example above)
    • Optimise for Mobile. With the increasing use of smartphones, it's essential to ensure that your website is responsive and mobile-friendly. This ensures that users have a seamless experience regardless of their device, which can significantly impact your website's search engine ranking. See my post on responsive design here
    • Refresh Content. Outdated content can make your website appear neglected. Regularly update your content, including product descriptions, blog posts, and news articles. Additionally, consider starting a blog or resource section to provide valuable information to your audience - Like this post by yours truly!
    • Improve Website Speed. A slow-loading website can drive visitors away. Optimize your website's performance by compressing images, leveraging browser caching, and using a Content Delivery Network (CDN) to serve content faster to users around the world.
    • Enhance User Experience. A user-friendly website is more likely to retain visitors. Ensure your website is easy to navigate, with clear menus and a logical flow. Implement features such as live chat, chatbots, and contact forms to provide excellent customer support and facilitate user engagement.
    • Test and Gather Feedback. Before you unveil your revamped website, take it for a test drive on different devices and browsers. Gather feedback from friends, family, or even your target audience. Make sure it’s ready for the big event (The launch)

    Revamping an outdated website is a vital step in modernising your online brand identity. By assessing your current website, setting clear goals, and implementing the strategies mentioned above, you can create a contemporary and engaging online presence that resonates with your target audience. Keep in mind that web design trends and user expectations are always evolving, so don't be shy about revisiting and refreshing your website regularly.

    If you would like to speak to us about refreshing your online identity - get in touch now.