Welcome to another month of tda!’s favourite campaign picks from the marketing industry! As September ends today, we’re slowly entering that pre-festive season with focus on Q4 campaigns that will shape the rest of the year. In this issue, we spotlight Spotify’s first UK OHH campaign, Pizza Hut’s clever “ResZAmes” campaign, and a powerfully delivered message by ASICS for World Mental Health Day.
Pizza Hut will print your résumé on their box to help you secure a job
We’ve all heard those résumé tips—include job description keywords, leave off your graduation year, maybe even use scented paper like Elle Woods. But what if you could send the hiring manager a pizza instead? That’s the idea behind Pizza Hut’s “ResZAmes” campaign, which offers job seekers the chance to have their résumé printed on a pizza box and delivered, complete with a medium cheese pizza, to potential employers. Created by Mischief @ No Fixed Address, the campaign launches during the “September surge,” a time when job openings spike across various industries. It’s a fun and unexpected way to stand out in the competitive job market.
The campaign is limited to New York City, and hopeful applicants can enter by visiting ResZAmes.com, uploading their résumé, and providing the ZIP code of their desired employer’s headquarters. Winners will have their résumé delivered on a pizza box directly to the hiring company, making for a memorable first impression.
As Pizza Hut’s CMO Melissa Friebe puts it, “Who could possibly ignore a résumé when it’s delivered as a delicious pizza?” This unique initiative turns job hunting into something exciting—and who wouldn’t want their résumé to be as irresistible as an office pizza lunch?
Spotify Advertising’s first UK OOH campaign
We all love Spotify wrapped, so when we spotted another campaign from the music giant, we couldn’t walk past. With consumers starting their holiday shopping as early as September, Spotify has transformed London’s iconic red phone booths into whimsical winter wonderlands for their “Q4 is Calling” activation. This immersive experience not only offers unique insights delivered by Spotify's AI DJ but also turns mundane planning into a fun, memorable event.
The combination of playful engagement and strategic messaging highlights the effectiveness of a multi-format approach, showcasing how brands can resonate with audiences through audio and video during one of the busiest shopping periods of the year. P.S. Spotify advertising brought INSANE results to one of our clients. So, why not try it?
ASICS' World Mental Health Day Campaign inspires you to activate your mind through movement
How often do you find yourself stuck at your desk for hours, forgetting to move? That’s exactly what ASICS’ “Move Your Mind” campaign for World Mental Health Day addresses, and we’re loving it! Featuring the iconic Scottish actor Brian Cox as the “world’s scariest boss,” this creative campaign shines a light on the silent damage caused by long periods of sitting. ASICS' global “State of Mind” study reveals that just 15 minutes of movement each day can work wonders for both your mental health and productivity. Encouraging office workers to take #DeskBreaks and share their stories, ASICS is making waves—raising awareness about mental health, supporting important causes, and sparking meaningful change ahead of World Mental Health Day on October 10th.
Loved these campaigns?
Sign up to our newsletter to see more!
