How to stay relevant on social media?
With platforms constantly introducing new features, algorithms changing, and trends emerging overnight, maintaining a strong presence can be challenging. However, with the right strategies, you can navigate this dynamic environment and ensure that your voice continues to be heard.
Here are our top 8 tactics to stay relevant on social media:
1. Understand Your Audience: Knowing your target audience is fundamental to creating content that resonates with them. Conduct research to understand their demographics, interests, and preferences. Use analytics tools provided by social media platforms to gain insights into your audience's behaviour and tailor your content accordingly.
Peloton does a great job at utilising data analytics to understand its target audience of fitness enthusiasts.
2. Consistent Branding: Consistency is key to building a strong brand presence on social media. Ensure that your profile across all platforms reflects your brand identity consistently, including your logo, colour scheme, and messaging tone. Consistent branding helps to reinforce your brand image and makes it easier for followers to recognize and engage with your content.
Airbnb and many other brands maintain consistent branding across its social media platforms, using cohesive visual elements, such as its signature logo and colour palette.
3. Stay Updated with Trends: Keep a close eye on current trends and topics relevant to your industry or niche. Engage with trending hashtags, participate in challenges, and join conversations that align with your brand values. However, be authentic in your participation and avoid jumping on trends that don't resonate with your audience or brand.
Chipotle remains at the forefront of the fast-casual dining scene by participating in viral challenges like the "Guac Dance" on TikTok, creating limited-time menu items inspired by popular flavours and ingredients, and collaborating with influencers to showcase innovative ways to enjoy its burritos and bowls.
4. Quality Over Quantity: While consistency is important, prioritise quality over quantity when it comes to content creation. Focus on producing high-quality, engaging content that adds value to your audience. Whether it's informative articles, captivating visuals, or entertaining videos, aim to deliver content that leaves a lasting impression.
Netflix prioritises quality content on its social media platforms, sharing teaser trailers, behind-the-scenes footage, and exclusive interviews to promote its original series, films, and documentaries.
5. Embrace Video Content: Video continues to dominate social media, with platforms like TikTok, Instagram Reels, and YouTube experiencing rapid growth. Incorporate video content into your strategy to capture the attention of your audience and increase engagement. Experiment with different formats, such as tutorials, behind-the-scenes footage, or user-generated content, to keep your content fresh and engaging.
Gymshark is one of the top brands who does a great job with video - they share workout routines, fitness challenges, and athlete spotlights, inspiring its followers to lead active lifestyles and achieve their fitness goals with its performance apparel.
6. Engage with Your Audience: Social media is inherently social, so don't forget to actively engage with your audience. Respond to comments, messages, and mentions promptly, and foster meaningful conversations with your followers. Encourage user-generated content, such as reviews, testimonials, or creative submissions, to create a sense of community around your brand.
Glossier actively engages with its audience on social media, responding to customer comments, hosting Q&A sessions with its founder and team members, and reposting user-generated content featuring its skincare and makeup products.
7. Collaborate with Influencers: Partnering with influencers can help amplify your reach and credibility on social media. Identify influencers whose audience aligns with your target demographic and collaborate on mutually beneficial campaigns or content collaborations. Influencer partnerships can introduce your brand to new audiences and lend authenticity to your messaging.
Fenty Beauty celebrates inclusivity and empowers its audience to express themselves authentically by partnering with diverse voices and creators who represent different skin tones, backgrounds, and beauty styles.
8. Analyse and Adapt: Regularly monitor your social media performance using analytics tools to track key metrics such as engagement, reach, and conversions. Analyse what content performs best and identify areas for improvement. Use these insights to refine your strategy and adapt to changing trends and audience preferences.
Spotify regularly analyses user data and engagement metrics on its social media platforms to tailor its content strategy and recommendation algorithms. + we all love their yearly Spotify Wrapped!
Staying relevant on social media requires a combination of understanding your audience, consistent branding, embracing trends, and delivering high-quality content. By implementing these strategies and staying agile in your approach, you can ensure that your presence remains strong and impactful in the ever-evolving world of social media.
Our team can help you navigate the wild world of social media with anything from initial ideation and strategy to execution and management. Reach out today!
