Typography Trends for 2024: Making Text Speak Volumes

3D typography design with words like "speak," "volumes," and "trends" on a purple background.

What's coming in 2024 

In the dynamic world of web design, typography plays a pivotal role in shaping the user experience and conveying brand messages effectively. As we step into 2024, typography trends continue to evolve, offering designers exciting opportunities to experiment, innovate, and captivate audiences. Let’s delve into the typography trends that are set to dominate the digital landscape this year, empowering designers to make text speak volumes like never before.

1. Variable Fonts

Variable fonts have been gaining momentum in recent years, and their popularity shows no signs of waning in 2024. These fonts offer incredible versatility, allowing designers to adjust weight, width, slant, and other attributes dynamically. By leveraging variable fonts, designers can achieve consistency across various screen sizes and resolutions while optimising performance and enhancing user experience. Expect to see an increased adoption of variable fonts as designers strive for more flexibility and creativity in their typography choices.

Marques font is a creation of the designer Neogrey Creative. With its distinctive characteristics and versatile nature, Marques adds a touch of sophistication and personality to any design project it graces. Marques font prioritises accessibility, with carefully crafted letterforms that prioritise readability across different mediums and devices. Its clear legibility ensures that content remains easily comprehensible for all users, regardless of their visual abilities. Marques is a variable font, which means it's super flexible – you can adjust things like weight and width. 

2. Bold and Expressive Typography

In 2024, designers are embracing bold and expressive typography to grab users’ attention and create memorable brand experiences. Large, striking typefaces with unique styles and vibrant colors are being used to make a powerful statement and evoke emotion. Whether it’s for headlines, hero banners, or call-to-action buttons, expect to see typography that demands attention and leaves a lasting impression on visitors.

Melody variable font by Samuel Glen Hughes. Melody introduces a new level of adaptability to typography, offering designers the ability to customise weight, width, and slant effortlessly. With its seamless integration across devices, Melody empowers designers to create dynamic and engaging visual experiences.

Clash Display variable font by Indian Type Foundry. Clash Display font drives attention with its bold and striking design, making it ideal for headlines and attention-grabbing titles.

4. Retro and Vintage Fonts

Nostalgia remains a powerful force in design, and in 2024, retro and vintage fonts are making a comeback. Inspired by typography from past decades, these fonts evoke a sense of nostalgia and authenticity, adding character and charm to modern designs. Whether it’s the bold serifs of the 1970s or the ornate scripts of the Victorian era, expect to see designers embracing retro typography to create visually compelling experiences that resonate with audiences.

Retro Hungry font by Airotype Studio
Retro Hungry font by Airotype Studio. This font encapsulates the essence of retro design with its charmingly vintage aesthetics and playful demeanor. Crafted with precision and care, Retro Hungry font radiates a sense of whimsy and warmth, making it a perfect choice for projects seeking to evoke a sense of nostalgia or a retro vibe. Its distinct letterforms and unique flourishes add character and personality to any design. 

3. Kinetic Typography

Kinetic typography, which involves animating text to synchronize with audio or visual elements, continues to be a captivating trend in web design. In 2024, designers are taking kinetic typography to new heights by incorporating advanced animation techniques and interactive elements. From subtle text movements to elaborate typographic animations, expect to see websites that use kinetic typography to engage users and enhance storytelling in innovative ways

5. Accessibility-focused Typography

As inclusivity and accessibility become increasingly important considerations in web design, typography plays a crucial role in ensuring that content is readable and understandable for all users. In 2024, designers are placing a greater emphasis on accessibility-focused typography, using clear, legible fonts with ample spacing and contrast ratios. By prioritising readability and usability, designers can ensure that their designs are inclusive and accessible to users of all abilities.

Helvetica font by Linotype. Helvetica stands as one of the most accessible fonts due to its timeless clarity and straightforward design. Its balanced proportions, open letterforms, and neutral appearance ensure optimal readability across various mediums and for diverse audiences, making it a reliable choice for inclusive design practices.


In conclusion, typography trends for 2024 reflect a blend of creativity, functionality, and inclusivity, empowering designers to make text speak volumes in their web designs. Whether it’s through the versatility of variable fonts, the boldness of expressive typography, or the nostalgia of retro fonts, designers have an array of tools at their disposal to create captivating and engaging experiences for users. By staying abreast of these trends and embracing innovation, designers can push the boundaries of typography and elevate the art of digital storytelling in the year ahead.