In recent years, there has been a monumental shift towards adopting flexitarian or plant-based diets; but it's probably fair to say there's still a perception that these can be a little bland. In response to increased demand (and with a mission to bring an oomph to taste buds everywhere), our long-term client, Symington’s, launched a new product range called Blooming Good Food.

Blooming Good Food is a snack brand dedicated to producing 100% plant-based pots based on the belief that the UK public should be eating for enjoyment and making plant-based choices without compromising on great taste.

Following on from the fun packaging design by our friends at Brandon Consultants, our challenge was to communicate this brand through Blooming Good Food's digital channels.

We collaborated with the Brandon team to craft a compelling story that's positive, distinct and positioned as ideal for consumers looking to reduce their meat intake without sacrificing taste.

To support Blooming Good Food’s launch, we crafted a bright and vibrant website, placing a hero animation front-and-centre to bring the brand's illustrative style to life and explain its sustainable, plant-based credentials from the get go.

Our primary communication platform for raising brand awareness was social media (Facebook and Instagram) where we undertook paid advertising to reach identified audiences.

On social media, our content was formed around three key brand pillars:

• Blooming Good News: Focused on uplifting spirits and celebrating positive stories to counterbalance the focus on negative news.
• Blooming Good Kitchen: Aimed at inspiring customers to make convenient and sustainable food choices that benefit their health and the planet.
• Blooming Good Life: Geared towards engaging audiences by sharing the versatility of plant-based options and encouraging experimentation beyond traditional uses.