User research with house buyers provided insights into the frustrations with the current housing market.
This, combined with tangible benefits of the custom build approach to housing, allowed us to structure a compelling story, which communicated our concept.
The concept has a lot of information to impart. We felt that the volume of information and the important points to be
made would be missed in a page of dense text. Equally, some of the benefits could be best communicated in a visual format.