The content team managed to identify over 1,500 grassroots rugby
clubs throughout the British Isles. Each of these clubs was created
on the app, giving the individual user the ability to follow their
favourite side and for the clubs to engage with more of their fans.
For the clubs
Clubs were able to gain increased visibility and interaction
with their supporters for the first time. The annual subscription
of £30 was off-set against members’ subs, allowing clubs the
opportunity to provide players and supporters with a valuable
resource in return for their club subscription.
For the players
Their self-improvement requirements were categorised into
four main areas - nutrition, coaching, training and clubhouse.
A content plan was formulated for each of these areas to provide
engaging written and video content.
For the fans
The integration with a reward service called Perkz enabled
users to gain access to over 200 offers from the country’s
More recently, we have added a shop whereby clubs are able
to sell branded kit (to gain a commission) and players and
supporters are able to order sportswear, supplements and more.