Wood for Good
The UK's wood promotion campaign.
Insight
Our insight is that only timber can address the need to deliver a major increase in new, quality housing through fast build times and off-site fabrication methods, whilst being environmentally sustainable. Wood is nature’s most versatile building material and modern engineering methods expand possibilities for its application beyond traditional uses.
Idea
Our ongoing campaign is designed to showcase how timber can help solve the housing crisis. Timber can address the need to deliver a major increase in new, quality housing through fast build times and off-site fabrication methods.
The campaign will highlight this and focus on the significant environmental benefits that come with using the material in construction – with wood acting as a carbon-storage mechanism and delivering low-energy buildings.
Work
A new website was designed and built that focusses on key influencers and decision-makers within the building industry. The objective of the website is to make wood a first choice material for specifiers and designers by demonstrating what you can do with wood.
Case-studies have been gathered to provide best practice examples, Technical information and training opportunities are all to be found in a well-designed, informative and responsive website.
“tda! offered a level of technical competence and marketing nous along with a real interest and understanding of our business needs.”
Roland Stiven, Director of Wood for Good.
Impact
Over 70 CPD events and online courses aimed at key audience groups are promoted through the website.
Over 180 case studies feature on the site. Everything from bespoke homes to social housing, from commercial property to sports arenas.
The campaign is backed by 24 well-recognised supporters in the industry with evidence suggesting that wood is increasingly becoming the material of choice in architecture and design.