We were appointed by the fantastic team at Lettingweb to create a brand for a digital platform aiming to revolutionise the lettings process.  Lettingweb was formed with one founding purpose; to make letting better.

While property management software has come on leaps and bounds, Lettingweb believed that the lettings side had been left behind. Of course there is property technology in the market but the process itself remains fragmented, with many agents using a variety of independent systems leaving it still very disjointed.

The team at Let Tech Solutions and Lettingweb envisaged a future where an agent’s cost per tenancy is transparent and controllable. A future where the letting process is more joined up and where letting agents could profitably grow their business through new and exciting revenue opportunities.

Simply put, they see a future where letting agents can market, manage and monetise all in one place.  So, they set out to make this a reality in creating a Lettings Process Management System. As a name it struggled to be something that was easily recognisable by the industry and something that was not easily sellable in its current form by Lettingweb.

Our brief was to devise a name and a visual brand identity for this exciting new product and to bring this platform to market. 

In creating a new brand identity, we were to identify a new product name and a strong brand identity. Subsequent communication materials would be conceived and created to support the sales team as they launched the new platform to Letting Agents across the UK.

Our audience were target driven Letting managers across the UK. This product will appeal to agents who envisage a future where their cost per tenancy is transparent and controllable, where the letting process is more joined up and where they can profitably grow their business through new and exciting revenue opportunities. A secondary target market were tenants who could use this one-stop-shop platform to simplify their tenancy applications. 

Research with the client unearthed insights from which we created a brand framework underpinned by distinctive attributes (Inherent qualities and features of the brand) and personality traits (characteristics of the brand that make them distinctive). 

Our brief was to devise a name and a visual brand identity for this exciting new product and to bring this platform to market. 

In creating a new brand identity, we were to identify a new product name and a strong brand identity. Subsequent communication materials would be conceived and created to support the sales team as they launched the new platform to Letting Agents across the UK.

Our audience were target driven Letting managers across the UK. This product will appeal to agents who envisage a future where their cost per tenancy is transparent and controllable, where the letting process is more joined up and where they can profitably grow their business through new and exciting revenue opportunities. A secondary target market were tenants who could use this one-stop-shop platform to simplify their tenancy applications.

Research with the client unearthed insights from which we created a brand framework underpinned by distinctive attributes (Inherent qualities and features of the brand) and personality traits (characteristics of the brand that make them distinctive).

Introducing, river. 

river is a Letting Process Management Platform that streamlines the lettings process.

The river platform allows letting agents to manage the entire journey, from enquiry to lease signing, all in one place.

River allows letting agents to manage the entire journey all in one place, from preparing to market all the way through to digital lease signing, reducing the time to let and the cost per tenancy.

The brand has subsequently been activated on the website, the platform and expanded to additional services on the site, providing a strong digital presence for this leading industry platform.